Behind the Brand

I initially envisioned this as a video-first version of Inc. or Fast Company. But realized my best performing content was all related to the NY area.

I’ve now pivoted to being a local version of the Wall Street Journal.

I’ve generated over 2.2M views in the last 60 days. People have spent over 15,000 hours watching my content.

Skills Used:

• Trend Analysis

• TikTok SEO

• Storytelling

• Short-Form Editing